This a great blog post from a fellow independent bookseller regarding online shopping.
I agree with her whole-heartedly. We indies pride ourselves on our "brick and mortars" establishments. Unfortunately, we won't be able to afford to stay in our buildings unless we start focusing on an online presence -- whether we like it or not.
http://bookavore.com/2009/03/03/why-indies-cant-ignore-online-shopping/
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It's funny to me you have this post because I almost sent this as an email to our entire staff, and to the NECBA mailing list. It's so true! We need to be more proactive, and to educate people into clicking the IndieBound button, instead of the Amazon one. We can do it! Yes we can!
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